Today Dualingo generates revenue in two ways: by partnering with companies (such as Buzzfeed and CNN) to translate content and collecting a fee. In addition, for each sentence, Duolingo asks multiple students for translation and aggregate the results to reach a final output on par with professional level translators’. It is estimated that 1 million active users can translate Wikipedia into Spanish in just 80 hours (Duolingo has ~100 million users). Further, in the traditional model, there are not enough bilingual speakers to complete all the translation needed.ĭuolingo attacks those challenges by “employing” (for free) eager language users, thereby drastically reduces the cost, effort, and time. Why is this helpful to businesses? For one, traditional translators are expensive (~20 cents/word). Native Spanish, Portugese, and French speakers learning English will practice their skills while helping CNN and Buzzfeed translate English content into different languages. Remember how Duolingo lets students translate content to practice their learnings? Turns out, the content is actually sourced from real companies with real translation needs! Duolingo has partnered with CNN and Buzzfeed to help with their international sites. Value creation – for businesses (complimentors) No more need to spend hundreds on Rosetta Stone. Pathways to a Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsīest of all, it is completely free. One study has shown an average of 34 hours spent on Duolingo is equivalent to “a full university semester of language learning”.
In doing so, Duolingo made its lessons even more engaging and relevant (users have described the program as addicting).ĭuolingo also actually works. As students advance, the program lets them practice through translating real life content from one language to another. One key feature is its translation feature. It is almost like the Candy Crush of language learning, except the only way to get lingots is through continued learning. The lessons come in very small, easy-to-digest modules.Īs students progress, they collect Duolingo’s virtual currency (called Lingots), which enables students to purchase items such as skill level assessments. One can access Duolingo via its website or mobile app, making learning a portable experience. Value creation – For students (users)ĭuolingo is a convenient, gamified, engaging, and effective way to learn a language: A students creates an account, which keep tracks of his/her learning progress. I started the research thinking it’s just another language learning program. I have wanted to learn Spanish for a while now, and that was why I started looking into Duolingo.
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